For brands
Don't interrupt the conversation. Start it.
HYTCH is the question app for couples, friends and families. Once a week, the one question everyone answers comes from a brand. Make it yours.
- One brand per week
- No banners, no feed
- From €500 net
Pick an industry
Daily question
AdWhat's your perfect drink after a long day?
Go on, tap an answer.
Why this is different
Ads get skipped. Questions get answered.
Traditional channels place you next to a hundred other things and hope someone stops scrolling. At HYTCH it works the other way round: people open the app to answer one question. On your day, that question is yours.
The usual ad slot
- Competes with a hundred other posts
- Gets scrolled past in a second
- Interrupts what people came for
- Measured in impressions
A HYTCH question
- The only sponsored question that day
- Answered on purpose, not skipped
- It is what people came for
- Measured in real answers
A day in the life of your question
Your question doesn't just get seen. It gets talked about.
HYTCH is played in pairs and small circles: as a couple, with friends, with family. Everyone answers on their own first, then they see each other's answers. That is the moment your topic turns into a real conversation.
Wednesday, the app opens
Your question is the daily question for everyone on HYTCH, for a full day. No other brand, no other ad.
Everyone answers first
Each person answers before seeing anything else. That keeps the answers honest, and nobody can skip ahead.
Then they compare
Answers are revealed to partners, friends and family. Agreeing, disagreeing, laughing: your topic is now the conversation.
You get the answers
After the run, your dashboard shows how the whole community answered. Aggregated and anonymous.
Who's answering
A German-speaking community that opens HYTCH on purpose, usually together with someone they care about.
- Couples
- Friends
- Families
- New connections
What you get
Your question, your name, your logo
You write the question yourself, in German and English. We make sure it fits. The rest is a full day of attention.
A full day as the daily question
Your question is the first thing people see when they open HYTCH that day.
24h
Presented by you
Your brand name and logo sit right on the question card, clearly labelled as an ad.
Results in your dashboard
Total answers and how they split across the options, ready for your next campaign or pitch deck.
Team Matcha or Team Espresso?
Four question formats
- Yes or no
- A or B
- Single choice
- Scale
Checked by real people
Our team reviews every question before it can run, so it fits the app and your brand looks good.
German and English
Every question runs in both languages, so nobody is left out.
Prefer a specific topic?
Besides the daily question, your question can also run inside a matching category of the game, like Life & Habits. Just ask us.
Before you write
The golden rule: ask, don't advertise.
People answer questions they enjoy. We review every question before you can bid with it, and these examples save you a rejection.
Beach or mountains for your next trip?
A real question with two fair answers. Close to a travel brand, without a single word of advertising.
Works well
- A real question people enjoy answering
- Close to your brand, without advertising language
- Understandable in a single sentence
- Answer options that are clearly distinct
Isn't our new lemonade the most refreshing drink ever?
A slogan disguised as a question, with only one acceptable answer.
Gets rejected
- Slogans or claims disguised as a question
- Questions with only one sensible answer
- Requests for personal data
- Political, religious or discriminatory content
Privacy and brand safety
Privacy is the method.
Honest answers only happen when nobody has to worry about their data. That is why privacy at HYTCH is part of the product, not the fine print.
Hosted in the EU
All data stays on servers in the European Union.
Aggregated results only
You see totals and splits, never individual answers or personal data.
Minimum group size
Results are only reported above a statistical minimum group size.
No ad profiles, no targeting
Your question goes out to everyone, and the analysis stays anonymous.
Human review
Every question is checked before it runs. No political, religious or discriminatory content.
Clearly labelled
Sponsored questions are always marked as ads. Transparency protects the trust that makes honest answers possible.
How booking works
From idea to Wednesday in four steps
- 1
Create an account
Registered in two minutes. Magic link login, no password needed.
- 2
Write your question
Write your question in German and English with a live preview. We review every question before approval.
- 3
Bid on a week
Place a sealed bid for a calendar week. Nobody sees anyone else's bids.
- 4
Go live
Your question runs on the Wednesday of the week you won. Results appear in your dashboard afterwards.
A fair price, every week
You win with the highest bid but pay the price of the second-highest bid. That makes it worth bidding what the week is actually worth to you. Bidding low on purpose gains you nothing.
Sealed bids for one week
Brand A wins and pays the second-highest bid: €600.
- Sealed bids, no last-second bidding war.
- With only one bid you pay the minimum price.
- Billed by invoice after the award, payable within five days.
Starting at
€500
Minimum price per week, net. Bids below it are not accepted.
Next bidding deadline: Tue, 13/10, 23:59
Book your questionCommon questions
Talk to usYes/no, A or B, single choice and scale. Free text is not possible as a daily question, because the answers could not be aggregated.
Our team. We check that the question fits the platform and is not a hollow advertising message. If it is rejected you get a reason and can revise it.
The aggregated answers to your question: total responses and how they split across the options. No personal data, no names, no contact details.
Everyone who opens HYTCH on the day it runs. There is no targeting: your question goes to the whole community, and the analysis stays anonymous.
Yes. While you write, the partner portal shows a live preview of your question in the real app card design.
Nothing. There is no cost and your approved question stays available. You can bid on one of the following weeks straight away.
By invoice after the award, payable within five days. Your question is firmly scheduled once the payment arrives.
You can change or withdraw your bid any time until the bidding deadline. After that it is binding.
Claim your Wednesday.
Create a partner account and write your first question. Nothing is charged until you win.